Vicky Montanari is a fashion and lifestyle content creator based in Lisbon, Portugal. She's recognized for her vibrant, patterned clothing. Vicky creates playful Instagram reels capturing how she styles her pieces, as well as travel vlogs documenting her experiences across Europe. My goal for this brand project was to design an identity that reflected Vicky's playful, artistic style. This brand identity represents Vicky for product partnerships, future launches, Youtube videos, campaigns, etc. I designed the primary logo, brand mark and campaign series with a bright and cheerful color palette to best represent Vicky's joyful, patterned clothing.