Vicky Montanari is a fashion and lifestyle content creator based in Lisbon, Portugal. She's recognized for her patterned and vibrant clothing. ,. Vicky creates playful videos capturing how she styles her pieces, as well as travel vlogs documenting her experiences across Europe. My goal for this fictional brand project was to design an identity that reflected Vicky's style. I wanted to capture the type of branding a content creator may require for product launches, partnerships, Youtube videos, campaigns, etc. I designed a primary logo, brand mark and campaign series with a bright and cheerful color palette to best represent Vicky.