Spiral is a California-based jewelry brand inspired by nature. The collection embodies a playfulness & whimsy directed towards a Gen Z and young millennial audience. To begin with the brand's strategy, I created a customer profile in order to better understand the demographic and consumer habits of the brands ideal customer. I proceeded with designing a mood board and  sketching design elements on Procreate to use within my brand assets. Once my designs were vectorized, I began to create both ad campaign and packaging design. My goal was to convey what this brand might look like across a diverse advertising lens-- whether it be a wheat pasting, magazine or mural design.