Simplicité is a perfume brand crafting natural scents made with clean ingredients. For this branding project, I designed a visual identity with logotypes, brand images, mockups and custom Instagram posts. The goal of the logo design was to evoke a natural elegance. The typography featured a subtle serif with rounded edges, while the brand mark illustrations are rooted in nature motifs representing their ingredients. The result conveys a modern, calming, elegant brand identity, with the addition of custom Instagram collateral.