Simplicité is a perfume brand crafting natural scents made with clean ingredients. I designed a visual identity with logotypes, illustration, image direction, ad mockups, custom Instagram posts and packaging design. The logo evokes a natural elegance with a subtle serif featuring smooth edges, while the brand mark illustrations are rooted in nature motifs representing the brand's ingredients. The result conveys a modern, calming and elegant brand identity.

Brand Identity Design

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Editorial Design 

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Packaging