Salacia Treasure is a small nyc jewelry brand by Karis Reiter, featuring handmade earrings and necklaces crafted with the shells she's collected while exploring the Rockaways. The name Salacia comes from the goddess of the water and sea and we wanted her branding to reflect this. What resulted was a custom drawn font that encapsulates the waves and natural flow of the ocean. The brand illustrations  reflect the materials that define her unique designs while the color palette is light and balanced, nodding to ocean blues, with soft gold and light pink calling on the mysticism of Salacia.