Marissa Alperin
Marissa Alperin is a fine jewelry designer based in Brooklyn Heights, New York. As part of our collaboration, I was able to spend time at her store, learning about the origins of her brand, design process, and what she envisioned as part of her Shopify website redesign.
What unfolded was a responsive and user-friendly website experience that highlighted not only her e-commerce collection but also expanded information regarding her custom bridal designs, in-store events, and information about the brand. Each page layout was refreshed with new imagery cohesive color palettes, secondary "MA" brand mark (designed by me), scroll animations, and clear call to actions. The end goal was to elevate her online presence and ensure clients could easily shop and explore her custom work.
View her website here.
Website Design
Brand Mark Design
Marissa Alperin
Marissa Alperin is a fine jewelry designer based in Brooklyn Heights, New York. As part of our collaboration, I was able to spend time at her store, learning about the origins of her brand, design process, and what she envisioned as part of her Shopify website redesign.
What unfolded was a responsive and user-friendly website experience that highlighted not only her e-commerce collection but also expanded information regarding her custom bridal designs, in-store events, and information about the brand. Each page layout was refreshed with new imagery cohesive color palettes, secondary "MA" brand mark (designed by me), scroll animations, and clear call to actions. The end goal was to elevate her online presence and ensure clients could easily shop and explore her custom work.
View her website here.
Website Design
Brand Mark Design
Before
-Randomized design layout, no strategy
-A lack of design cohesion, alignment and spacing issues
-Irregular typography
-No e-commerce capability
-Outdated imagery
After
-User-friendly design
-Strategic layout
-Expanded page layouts
-SEO Optimization + e-commerce functionality
-Updated imagery + copy
