"We started by designing a brand identity based my mission and mood board. I was so impressed with the first iteration and the several options she created after our conversion. I felt like she got me, my brand, and what I was looking to do. We then started to edit and drill down the color scheme and logo design (which was SPOT ON) to what I had envisioned. She absorbed and executed the revisions exactly how we discussed.
Once the brand identity was ready, she then began designing the website. At this point, she fully earned my trust because I knew she would create something even better than I could have imagined and SHE DELIVERED."
- The KMR founder, Karis, speaking on the design process
Karis approached me with her business goals and the digital support she required to begin her business. We started with by designing her brand identity and followed with a service-based website. KMR offers customer retention coaching and Karis' vision was to represent her service through imagery and video that calls on the cyclical nature of our planet. She envisioned her brand design as modern, clean and professional, influenced by the natural world.
KMR Consulting was founded by Karis Reiter in January 2024. Her business supports e-commerce brands and wellness practitioners by formulating unique customer journeys that nurture community, retain and increase repeat customer rates. Karis's goal was to develop a brand identity and website that reflected the cyclical nature of her retention coaching.
Background
Solution
The KMR visual identity is comprised of a custom font. The K and R extenders reflect the curved patterns found in water, sand, trees, etc. The typography is strong and organic with serif “roots” and varying stem widths that balance one another. The brand mark reflects the golden ratio which defines this consultancy as working with business cycles.
The website was designed to reflect the same ethos by using the brand's natural color palette. The goal of this design was to clearly showcase their service and professionalism while engaging their clients with nature imagery, interactive menus, animations and call to actions.
The Deliverables
We built a five page website including custom inquiry forms, scrolling text, video and animations while ensuring their brand colors were accurately conveyed throughout their site. The client received a brand guideline outlining each asset along with a set of custom designed instagram posts. Keeping consistent with their brand guidelines will ensure their business appears cohesive across platforms.
If your business seeks support with stagnant sales and/or client retention, consider KMR Consultancy to help further grow your brand!
"Building a business is hard work! When I came up with the idea to start my business, it was really important to me that it was fun and that every aspect was intentional. Overall the process of working with Hannah was enjoyable, easy, and far beyond any expectations."
Karis Reiter, Founder of KMR Consulting
View More Work
Background
KMR Consulting was founded by Karis Reiter in January 2024. Her business supports e-commerce brands and wellness practitioners by formulating unique customer journeys that nurture community, retain and increase repeat customer rates. Karis's goal was to develop a brand identity and website that reflected the cyclical nature of her retention coaching.
"After working for several months on my marketing consultancy's business plan, it was time to bring my work, hopes, and dreams into a visual reality. I not only needed to create a brand identity, but I also needed to build a website that was going to represent my business and all the work, thoughts, and plans that I had worked several months (and years of professional development) to create. I had absolutely no idea where to begin and then Hannah came to save the day! " - Karis Reiter
We built a five page website including custom inquiry forms, scrolling text, video and animations while ensuring their brand colors were accurately conveyed throughout their site. The client received a brand guideline outlining each asset along with a set of custom designed instagram posts. Keeping consistent with their brand guidelines will ensure their business appears cohesive across platforms.
If your business seeks support with stagnant sales and/or client retention, consider KMR Consultancy to help further grow your brand!
The Deliverables
The Design Process
The KMR visual identity is comprised of a custom font. The K and R extenders reflect the curved patterns found in water, sand, trees, etc. The typography is strong and organic with serif “roots” and varying stem widths that balance one another. The brand mark reflects the golden ratio which defines this consultancy as working with business cycles.
The website was designed to reflect the same ethos by using the brand's natural color palette. The goal of this design was to clearly showcase their service and professionalism while engaging their clients with nature imagery, interactive menus, animations and call to actions.