Big Sis Supper is an event business designed to celebrate the joy of a great dinner party. Together the founders share a background in events management and a strong interest in natural wine and local food procurement. Their mission is to fulfill your dream party desires by crafting the perfect table and wine pairings while providing the best, nyc-based caterers to suit your occasion. They approached me to design their visual identity. Creating a playful, cohesive logo, color palette, iconography, typography and photography direction.
The Deliverables
I designed the logos using hand drawn, organic typography. This playful script calls on the connection to the brand’s themes of celebration, enjoyment and fun with a nod to dinner party symbolism within both logo styles. Leaning into the playful meaning, I added a fork and knife illustration to represent the “I” in Big Sis. The secondary logo uses the same playful, dinner-themed symbolism of a wine bottle flowing into the type. Once their brand guidelines were established, I created custom collateral in the form of instagram posts and packaging designs, which included coasters, matchbooks, candles, totes and hats.
Moodboard
The first step was to design a mood board that inspired the initial design concepts. We also took a look at the brand’s archetype, which we defined as "The Jester". The Jester symbolizes living in the moment and acknowledging the small joys in life. Focused on pursuing connection, and prioritizing fun and enjoyment, I felt like this symbol accurately represented the ethos of their brand identity and mission. Identifying their vision, voice and messaging helped to develop the first design concepts.
The Design Process
I designed the logos using hand drawn, organic typography. This playful script calls on the connection to the brand’s themes of celebration, enjoyment and fun with a nod to dinner party symbolism within both logo styles. Leaning into the playful meaning, I added a fork and knife illustration to represent the “I” in Big Sis. The secondary logo uses the same playful, dinner-themed symbolism of a wine bottle flowing into the type. Once their brand guidelines were established, I created custom collateral in the form of instagram posts and packaging designs, which included coasters, matchbooks, candles, totes and hat designs.
The Deliverables
Instagram Feed - Photography direction
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