Agency Collective is a fictional fashion-based agency representing creatives across the industry. The brand embodies a modernity and professionalism by utilizing provocative imagery and bold colors that demonstrate empowerment and connectivity. I focused on clear and concise lockups with defined parallel lines to articulate their client's bold creativity and the companies reliability as a [fictional] leading agency in the fashion industry. I was influenced by 80s brand and ad design. The resulting identity represents the brand attributes of trust, leadership, support and innovation.